The HINA ROME brand does not represent a line of products, but a lifestyle.

All items are made sustainably, in limited editions in small batches by master craftsmen of Made in Italy, expert formulators with over fifty years of experience.

– The packaging is absolutely minimalist and no-frills, designed only to protect the product during its journey. What is not there, does not cost, in fact the packaging of HINA ROME products does not affect the price, the buyer only pays for what he actually uses – the content, not the container. Hina Rome is therefore aimed at a conscious user, respectful of the environment and attentive to the unnecessary waste of precious resources.

– The brand begins its adventure with the EARTH collection, 12 skin-care products of the highest quality, dermatologically tested, cruelty-free, formulated with green ingredients, packaged in glass jars, equipped with aluminum closure, protected by a recycled cardboard case. Even the labels are made of paper and printed with water-based inks. Everything is therefore completely recyclable and reusable infinite times.